A successful marketing campaign isn’t just about how you promote your products or services—it’s also about how people interact with your business. Text messages have proven themselves an integral part of any mobile marketing strategy — especially when it comes to customer service.
SMS marketing campaigns are a great way to drive more traffic, build relationships with your customers, and increase revenue. One of the most powerful things about SMS marketing is that you can use it anywhere at any time. Whether you need to send important updates to your customer base or promote a product to new contacts, you can utilize the following ideas to launch your next SMS campaign.
4 Powerful SMS Marketing Campaigns You Can Launch Today
1. Send a Welcome Message to New Subscribers
Set the tone for future marketing campaigns by sending a warm welcome message to your new subscribers. You can ask them how they found your business or if there’s anything you can do for them. The more personalized this message, the better it will be received.
Your welcome message can also direct customers to your site or a specific landing page. From there, you can monitor their activities and follow up with them as needed. Engaging with your customers as they start to get familiar with your business will lead to better conversion rates.
2. Answer Your Customers’ Questions Instantly
Close the gap on customer service follow-ups by using SMS messaging to improve customer response times. With Shout’s automated bots, you can respond instantly to any question that comes in through text.
Here are a few of our users’ favorite ways to use SMS messaging for customer service inquiries:
- Answering questions about product color, size, etc.
- Sending order updates and tracking numbers
- Letting customers know when to expect a response if they are currently unavailable
Instant follow-ups will help your customers build trust with you, as well as loyalty with your brand.
3. Alert Your Customers About Flash Sales
If you’re running a flash sale or promotion, send an SMS campaign to your subscribers to get them excited. Promoting a sale via SMS can dramatically increase your traffic and conversions because of how quickly someone can complete the purchase process.
Use these tips to make your flash sale campaigns ultra effective:
- Include a link to your store to help customers take advantage of the sale immediately
- Remind customers of the exact start and end times and dates for the sale. You could send a message before the sale starts, halfway through, and a few hours before it ends.
- Include an SMS-exclusive coupon code to reward subscribers.
4. Promote New Products and Re-Stocks
If you run an e-commerce business, SMS campaigns are a phenomenal way to keep your customers updated on new arrivals.
You can tell them what products are coming, when to expect them and where to find them, and even include early access to the new arrivals. This will generate excitement among your customers and help create early momentum when your products launch. Furthermore, texting your customers about product updates helps them complete their purchases quickly because it streamlines the entire order process.
Advertising new products and re-stocks via text is also beneficial because it encourages repeat business; customers who are waiting for a specific item will be more likely to make a purchase after you text them than if you posted an announcement on social media for all your followers to see.
Start Your Next SMS Campaign With Shout
SMS messaging is a great way to engage with your customers and help them develop a deeper love for your products and business. Whether you plan to streamline your customer service process or build your sales funnel, Shout has all the tools you need to get started.
If you liked this article, you may also like: