As a social seller, you know that building and growing your business takes time and effort. You also understand that you can use many different strategies and tactics to achieve success.
So, what's the best way to grow your social selling business? Well, we'll get to that momentarily. First, however, you need to understand that to be successful at social selling, you must understand how social media and SMS marketing work together. You also should know how to use both channels effectively.
The first step is identifying your target audience and finding out where they are active online. Once you've done that, you need to engage with them in a helpful and relevant way. This means providing value without trying to sell them something outright.
If you can establish trust and form deeper relationships with potential customers, you'll be in a much better position to convert them into people who consistently pay you for your goods or services.
In this blog post, and with that in mind, we'll discuss some of the most effective tactics for taking your social selling skills to the next level. We'll also explore how inbound marketing principles can help you achieve even more success in your social selling endeavors.
Why Is Social Selling Effective?
If you're reading this article and you consider yourself a social seller, there's a high chance you already understand what social selling is. But, in the off chance you don't, here's a quick definition.
Social selling is the process of developing relationships through social media and SMS texting platforms. It's about reaching out and connecting with potential customers or clients on platforms like Shout, Pinterest, Instagram, TikTok, and Facebook.
Social selling allows you to do all of the following:
- Identify better prospects: You can use social media to research your target market and find the right people to sell to.
- Build stronger relationships: social media and SMS platforms allow you to connect with potential customers or clients and build relationships with them.
- Hit your sales goals: social selling can help you close more deals by building relationships and trust with potential customers or clients.
When it comes to sales, the age-old adage "it's not what you know, it's who you know" still holds true. To be successful, you must develop connections with potential customers - and social selling is one of the best ways to do that.
By taking the time to engage prospects, social selling supplements and supercharges traditional marketing and sales operations.
Now, when you send an email or pick up the phone and call a prospect, they should already know who you are – and you should already understand their pain points. Additionally, you should know whether they have a genuine need for your product.
As a result, you'll be able to close deals more quickly and efficiently, driving down your cost of customer acquisition in the process.
Digital Marketing Strategies to Grow Your Social Selling Business
Listen, social selling on Linkedin, Twitter, or even TikTok these days can be insanely effective - if you know what you're doing. Not everyone does, so they miss the mark, get upset, give up, and think social selling doesn't work for them.
Here's what you should do to make it work for you.
Keep Your Image and Reputation Professional
In the digital age, your image is just as important as it is in the real world. Prospective customers and team members will see your profile image before they read anything else about you online.
Make a good impression by choosing a professional image that isn't too stiff but still makes you look trustworthy and knowledgeable about your niche. Remember, your goal is to look approachable, so potential clients feel comfortable reaching out to you.
Take into account that your bio is one of the first things potential customers will see after your profile photo. This means it's important to make a good impression and be clear about who you are and what you do.
When writing your bio, always keep your prospect in mind. Write in the first person, and be sure to include your contact information. If there is room, share multiple avenues for contact (e.g., email, phone, and website). You may also wish to include an invitation to your SMS subscriber list.
Provide Social Proof
A solid reputation is essential for social sellers. After all, no one wants to work with someone who isn't reliable or trustworthy. Social selling properly is one of the best ways to establish a solid reputation in today's digital world.
Every time you post to a social media account or send out a text, you have the opportunity to show the world who you are and what you stand for.
By sharing valuable content and positively engaging with others, you can quickly establish yourself as an expert in your field. As your brand grows, so will your reputation.
But it isn't just your posts—it’s also what others say about you. At every opportunity, you should be grabbing screenshots of positive comments or emails that customers send in to you.
Be sure to respond and ask that happy customer for permission to use their comment as a testimonial. If they agree, use the quote or screenshot in relevant marketing materials.
People care what others think. Let others know if your customers think highly of you and what you're selling!
Consistently Provide Value
When you’re a social seller, every text, comment, and post matters.This touches on what we just said about providing social proof. By being consistent in the quality of the posts you make and messages you send out, you will elevate your image as a social seller.
If you want to take advantage of your social media networking, it's essential to focus on quality over quantity. Part of that is choosing your social networks wisely and not spreading yourself too thin. It's better to be a rockstar on a single platform than be on every platform under the sun and perform sloppily.
Cultivate Deeper Relationships
A crucial aspect of any social etiquette—especially that of social selling—is paying attention to and responding to what others are sharing and saying.
This shows that you are involved with your audience and interested in what they have to say.
Furthermore, it allows you to build relationships with potential customers and create a rapport. Simply put, paying attention to others makes you more likely to be successful in social selling.
Be Excellent to Your Customers
Like Rufus said to Bill and Ted on their excellent adventure, "Be excellent to each other." For the social seller, that means ensuring outstanding customer service.
Social selling is about more than just promoting your business. It's also about the way you interact with customers and resolve complaints they submit. By providing exceptional customer service, you'll be selling your brand name and reputation.
And honestly, that can be worth a lot more in the long run than any direct sales you might make in the short term.
Wrapping It All Up
In the end, social media and SMS platforms like Shout can help you reach your target audience more effectively and increase conversions.
By understanding where your customers are most active, you can better engage with them, keep their attention, and reach a larger audience than ever before.